Five Prime Components of Brand Design
Target Audience: A target audience is a group of people identified as being likely customers of a business. The target
How Distinctive is Your Brand Personality?
In general order of importance, strong brands are: trustworthy, authentic, reliable, admirable, appealing, honest, representative of something, likeable, popular, unique,
Customer Experience Encompasses Every Aspect of Business
Across sectors and regions, business leaders are recognizing the competitive advantage of superior customer experience and the value that resides
The 22 Immutable Laws of Branding
Branding is not simple, but it’s not that complicated as well. There are some proven ways to manage the brands. Here
What’s your brand’s view of the world
Brand Archetype identifies the primary quality of motivation that underlies the brand’s view of the world and its behaviour. Archetypes