Brand Building also depends on Internal Reality of Organization
The values of a brand can be partially built through communication, as the classical approach to branding shows, but staff,
Why Some Organizations Don’t Take Brands Seriously?
Some organizations prioritize branding over other initiatives, while others rely on products, technology, competitiveness, etc. It’s a strategic decision that
Key Benefits of Branding to Marketers and Organizations
Organizations have discovered that brands are perhaps their most important assets for several reasons. There is increasing evidence and consensus
Top Ten Branding Challenges for Business Leaders
Branding is tough. It requires skills, resources and tools. Not all businesses have it. Some are struggling due to lack
Determine Your Brand’s Optimal Frame of Reference
Brand positioning starts with establishing a frame of reference, which signals to consumers the goal they can expect to achieve
Five Prime Components of Brand Design
Target Audience: A target audience is a group of people identified as being likely customers of a business. The target
How Distinctive is Your Brand Personality?
In general order of importance, strong brands are: trustworthy, authentic, reliable, admirable, appealing, honest, representative of something, likeable, popular, unique,
Customer Experience Encompasses Every Aspect of Business
Across sectors and regions, business leaders are recognizing the competitive advantage of superior customer experience and the value that resides
The 22 Immutable Laws of Branding
Branding is not simple, but it’s not that complicated as well. There are some proven ways to manage the brands. Here